Privacy Policy

“Personal Data” (or “Data”), is all information that identifies you:

• either directly, for example, your last name, first name, email address or telephone number;
• or indirectly, for example your account ID, IP address, cookie identifier or game data.

For more information about the Data that MAD Desire collects, go to Section 3 “When does MAD Desire collect your Data and for what purpose?”.

If you are a minor, the age at which you can access certain of our services is determined by the data protection laws of your country of residence.

We may collect your Data when:
a) You play our games for the first time and create an account (hereinafter referred to as your “Account”).
When you download our games, we collect the time, date and install source of your download along with your country code. When you first play our games, we may automatically generate a user ID (“Player ID”) that you can find in your in-game settings menu. We do not collect any other personal information such as your name, email address, date of birth unless you decide to share it with us (e.g. by changing your in-game name to your real name). Some items of Data, such as your assigned or chosen user name, are made public to allow other members of the game community to find you in our Services.

b) You sign into our Services with a social login or your credentials from a third party platform (for example, Facebook, Google Play, Apple Game Center).
Some of our Services may also allow you to connect your Account to third-party accounts such as your Facebook, Google Play or Apple Game Center accounts to participate in social features and highscores.
If you connect your account to your Game Center account or other third-party accounts such as Google or Facebook, we may collect your user ID for the third-party services and a login token that allows you to verify your identity without re-entering your credentials for third-party platforms as long as the token remains active.
Some of our Services allow you to create invitation links that you may send to your friends to connect directly via the Social Feature.

c) You make a purchase in our Services.
When you make purchases in our Services, we only collect Data about your transaction (such as transaction ID and timestamp) to authenticate your purchase. We do not collect or store any payment information such as your credit card number. When you make purchases with in-game currency within our Services, we only collect Data about purchase transaction types and spend you have made using virtual items in the Services.

d) You use our games, applications, websites and online services on a computer or mobile telephone.
We collect:

• Your game data, to improve your experience and the security of our Services such as: unlocked game progress, rewards, rankings, completed game missions, statistics including the game time or the use of the various features as well as the data associated with any bugs and malfunctions.
• Your login data, to enable the operation and security of our Services, such as:, identifier of your device and the connection (IP address, MAC address), login dates and times, information concerning the device and the operating system you use.

We use various types of technologies such as cookies to collect such Data when you use our Services or visit a third party site where we and our partners provide content or carry out content use analysis.
We allow some of our partners to set and access their Cookies on your device. These partners’ use of Cookies is subject to their own privacy policies and not this Privacy Policy.

e) You interact with other players (forums, chat rooms, MAD Desire social media pages).
We collect Data such as your public profile information (including but not limited to user name, location, avatar), the date, time, and we save the content of your messages to allow you to interact with other players in a secure environment.

f) You are exposed to personalised advertisements or content on our Services or those of our partners.
We collect Data such as the advertisement and the number of times it was watched, its location in the Services and the identifier of your device. We also collect information about your actions in relation to the advertisement.
We can combine the Data collected with our partners when you use our Services. We may also combine this Data with demographic, advertising and market studies or with other analytic surveys.
We may also use all of your Data collected to offer you personalised advertisements, products, services or content (hereinafter referred to as “Personalised Content”) via our Services or those of our partners.
If you wish to withdraw your consent or object to the personalisation of advertisements, please go to Section 6 “What are your rights and how do you exercise your rights”, then to the paragraph “Give and withdraw your consent”.

g) You take part in a contest or survey, or join a program, organised by MAD Desire Games.
When you participate in a contest, survey or program, we may collect some of your personal data. Prior to collecting any Data for these purposes, we will inform you by means of a privacy notice about the Data being collected and your rights.
We use this Data to administer the contest, survey or program, to send you promotional offers and/or for internal statistical purposes.
In the case of contests and giveaways, via our social media pages, we may collect Data such as, but not limited to, your username, first name, last name, game account ID, as well as further information available on your public profile or which you may decide to share with us. MAD Desire will only keep your Data for the time strictly necessary to operate the survey and in case of giveaways and reward you if you are a winner.

h) You contact our Community Management team via in-game chat, email, or social media.
If you contact us via in-game chat, we collect Data such as but not limited to your last name, first name, user name, country, device identifier, games and their respective progress registered on your Account, as well as further Data you may decide to share with us, depending on your questions or requests.
When you send support requests directly via the chat system integrated into our Services, your provided Personal Data will be transmitted to our help desk provider HelpShift Inc. When you send support requests via email, your provided Personal Data will be transmitted to Microsoft and to our help desk provider HelpShift Inc.. By sending support requests via the chat system or email, you understand and agree with the transmission of the Personal Data required to process your support request.
If you contact us via social media, we collect some of the Data included on your public social media profile. When you interact with us publicly or via direct message on social media, your public and provided Personal Data will be transmitted to our social media management tool provider Agorapulse SAS.
We only use this Data to appropriately analyze your concerns or identify related issues, and then to respond to your questions and requests.

i) You do not comply with the rules of the game.
When you use our Services, you must comply with our Terms and Conditions and the codes of conduct associated with our Services which are intended to protect our users, employees and more generally MAD Desire’s rights. If you do not abide by these rules, you may be sanctioned including in the event of inappropriate conduct, cheating or toxic behaviour. We will keep your Data for the time needed to apply these sanctions. This Data may include for example your Account identifier, your game data, your IP address, the identifier of your device and your chat history. 

Unless the law specifies a different retention period, MAD Desire will only keep your Data for the time strictly necessary to carry out the operations for which said Data has been collected by MAD Desire.
For example, we will keep the Data associated with your Account until the closure of the Account. In some cases, the Data may be kept for a longer period such as when it is needed for us to apply a sanction.

We may share your Data with:

• The technical service providers involved in the supply of the Services (for example, product delivery, promotion of the Services, to act against inappropriate conduct, cheating and toxic behaviour). As subcontractors, these service providers are under the same obligations as MAD Desire to comply with applicable personal data protection laws.
• Ubisoft and it’s subsidiaries involved in the administration of the Services. 
• The partners who use your Data to provide you with personalised advertisements or Personalized Content.
  • To opt out of the sharing of your Data, please Section 6 “What are your rights and how do you exercise your rights”, then to the paragraph “Give and withdraw your consent”.
• Other companies, only in the event of transfer of MAD Desire’s activities.
• Administrative or judicial authorities, to verify the proper use of the Data by MAD Desire or for the purposes of an investigation, in compliance with applicable law. MAD Desire always verifies the legitimacy of the request.

In such cases, your Data may be transferred to countries located outside of the European Union who provide an equivalent level of protection. In the event of transfer to other countries, the protection of your Data is especially ensured by the signature of standard contractual clauses approved by the European Commission.

Obtain a copy of your Data – “Right of access and data portability”
At any time you can request a copy of the Data associated with your Account. You may also consult the Data, use it yourself or transfer it to another service provider. 
If you have been sanctioned in relation to our Services, we will not be able to give you access to the Data regarding your sanction so as to maintain our ability to detect or take action against such behaviour.

Correct your Data – “Right to rectification”
You have the right to correct your Data when it is inaccurate or incomplete (for example, change your delivery address).
 
Give and withdraw your consent – “Right to object and withdraw your consent”
At any time, you may withdraw your consent or object to the receipt of newsletters or advertising emails, the personalisation of advertisements or the sharing of your Data with our partners (except for Ubisoft, its subsidiaries and technical service providers):

• for some of our mobile games, in the privacy settings,
• on your telephone or your tablet, in the settings, by activating “Limit Ad Tracking” on Apple telephones, or activating “Opt-out of Ads Personalisation” on Android telephones.

 
Delete your Account – “Right to erasure (right to be forgotten)”
You can request the closure of your Account and the deletion of the associated Data.
If you have been sanctioned in relation to our Services, we cannot delete the Data regarding your sanction as to allow us to maintain your sanction. 
 
Limit the use of your Data – “Right to restriction of processing”
You also have the right to request that your Data no longer be used or not be deleted during the time we are processing your request. To do so, please contact MAD Desire.
 
To exercise any of your above rights or for any question regarding the exercise of these rights, you can contact the MAD Desire Data Protection officer and their team at any time.
If you feel that your rights have not been respected after having contacted us, you have the right to make a complaint to the regulatory authority in your country.

We can use your Data in one of the following circumstances:

• The existence of a contract between you and MAD Desire to provide you with Services. You enter into this contract with MAD Desire by accepting the Terms and Conditions of MAD Desire Services.
• MAD Desire’s legitimate interest (or reasonable expectations of users), to offer you the best possible user experience, such as to ensure the security of the Services, moderate the community, respond to your requests and questions or to send you newsletters.
• Your consent to offer you advertisements, products, services or personalised content depending on your user profile.

MAD Desire is entitled to change this policy at any time. We will inform you of the material updates and recommend that you consult this policy on a regular basis or contact us if you have any questions. Using our Services following such a change means that you accept any changes.

If you have any questions about this document, please contact:

• By mail: MAD Desire: minecoinidle@gmail.com